Google
Assess for Success: Marketing Analytics and Measurement
Google

Assess for Success: Marketing Analytics and Measurement

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

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112,503 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(1,254 reviews)

|

97%

Beginner level
No prior experience required
26 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Details to know

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Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(1,254 reviews)

|

97%

Beginner level
No prior experience required
26 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 4 modules in this course

You will learn about marketing campaigns and how marketers set performance goals. You’ll also explore media planning and practice creating your own media plan. Finally, you’ll be introduced to common tools used in marketing analytics and how they work.

What's included

13 videos11 readings6 quizzes2 discussion prompts

You will learn about key metrics and data sources from various platforms. You’ll learn how to use the metrics in Google Analytics and Google Ads to gain insights for marketing campaigns. You’ll also learn how to link data from Google Ads to Google Analytics and export data from both platforms for further analysis.

What's included

8 videos10 readings6 quizzes

You will investigate the metrics and outcomes that define a successful marketing campaign. You’ll examine different metrics that help you determine the ROI or ROAS of a marketing project so you can make adjustments to improve returns. You’ll also learn how to plan for and conduct an A/B test to optimize a marketing campaign. Finally, you’ll examine what a successful marketing campaign looks like and what makes it successful.

What's included

7 videos9 readings6 quizzes2 discussion prompts

You will learn how to work with stakeholders by anticipating their needs and communicating progress or results from a campaign. You’ll explore how to analyze, filter, and prepare metrics and insights to share with them. You’ll also practice creating visualizations, presentations, and a dashboard to clearly summarize insights for stakeholders. Near the end of the course, you’ll apply what you’ve learned by presenting a set of practice insights to stakeholders.

What's included

9 videos14 readings10 quizzes1 discussion prompt

Instructor

Instructor ratings
4.5 (350 ratings)
Google Career Certificates

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Google
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4.6

1,254 reviews

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SA
5

Reviewed on May 9, 2022

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4

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